How to Blow Up On Pinterest

Standard

How to Maximize Your Pinterest Potential

 

Many (if not most) businesses use Pinterest as a means of connecting with customers and building their brands and for good reason! Pinterest accounts for 25 percent of retail referral traffic. (Rich Relevance)

“This sounds great,” you might say, “But why am I not experiencing this boost from my Pinterest use?” I’m about to tell you why and what you can do about it.

Don’t just post pictures of your store, your product, and your staff. I’ve seen this too many times where an organization presents a very bland image on Pinterest and expects to generate buzz.

Think of it this way- if someone on Pinterest only pinned pictures of themselves, they would not have very many followers. That is not what Pinterest is for. But, if someone takes time to cultivate content that resonates with them, they have a higher chance of getting more exposure.

Pin things that are consistent with your brand, but not literally connected. For example, if you are a restaurant, go ahead and pin high-quality photos of your space and the food you serve, but also take the time to find content that you really love on Pinterest. If you’re an Italian restaurant, pin pictures of Italy, Italian traditions, etc. Give people a sense of what you are about, not just a literal description.

Most importantly, the key is passion and being willing to take the time to share things you’re passionate about.

{If you don’t have the time to manage your own Pinterest, or you need help getting started, email me: zach.hunter@gmail.com I’d love to help you bring new life to your brand}